Brentview Medical
Overcoming Compliance Challenges to Scale Medical Lead Generation.
Campaign Results
Strategy & Execution
Brentview Medical faced persistent ad rejections when running Google Ads for various medical services due to strict healthcare advertising policies. The previous broad-funnel approach was triggering compliance issues, preventing the campaigns from scaling.
Compliant Minimalist Funnels: Designed and deployed ultra-focused, minimalist landing pages for each specific medical issue to ensure adherence to compliance standards.
SKAG Method (Single Keyword Ad Groups): Utilized the Single Keyword Ad Group method to achieve exact match between user intent, ad copy, and landing page content.
Dynamic Matching: Ensured a strict correspondence between the targeted keywords and the landing page copy for maximum quality score and zero rejection triggers.
Performance-Based Scaling: Continuously optimized the campaign structure and aggressively scaled budgets for high-performing, compliant ad groups.
Campaign Proof
Generated 5,125 total patient calls (67.7% marketing contribution) and 4,082 form conversions by overcoming healthcare compliance hurdles.