Hyundai
Created a high-performing Tamil lead campaign that set the benchmark for regional expansion.
Campaign Results
Strategy & Execution
I launched Hyundai’s first localized campaign in Tamil Nadu using Tamil-language creatives and customized lead forms.
The campaign focused on reaching government professionals and high-income Tamil audiences with relevant messaging.
The results were excellent — strong lead quality, high engagement, and a significant drop in cost per lead.
Because of this success, Hyundai expanded the same localized campaign model to Kerala and Andhra Pradesh, following the framework I built.
Campaign Proof
Tamil Nadu localized campaign generated 1,984 leads with a ₹48.37 CPL, reaching 2.47L+ people — one of Hyundai’s most efficient regional lead-generation campaigns
