Freedom with AI
Scaling an AI-Education Powerhouse: Solving the 7-Day Attribution Gap for High-Velocity Upsells.
Campaign Results
Strategy & Execution
I architected the full-funnel acquisition strategy for Freedom with AI, focusing on a high-volume "Free Webinar" model. The core challenge was that the primary revenue was generated through an upsell occurring 7 days after the initial lead submission, leaving Meta and Google "blind" to which ads were actually driving profit.
Attribution Engineering: I integrated Hyros to track the complete user journey from the "First Click" on Meta/Google to the final "Day 7 Upsell".
Creative Concept Scaling: By bypassing standard browser tracking limitations, I identified exactly which ad hooks were driving high-LTV (Lifetime Value) students, not just free registrations.
Aggressive Vertical Scaling: Once the "Profit Source" was identified via Hyros, I scaled the budget to ₹4.4 Crore+, maintaining a stable 1.95 ROAS at a massive volume of 28,918 sales.
Campaign Proof
Engineered a Hyros-tracked "7-Day Attribution" Webinar Funnel, generating ₹4.2 Cr+ in Net Profit and scaling to 28,918 sales.