Baashyam
Engineered a high-ticket qualification funnel that filtered for 1 Cr+ purchasing power, transforming digital leads into high-intent property investors
Campaign Results
Strategy & Execution
I launched a precision-targeted campaign for Baashyam’s premium residential projects, moving away from broad "real estate" interest to specific "High-Net-Worth" indicators.
To ensure lead quality, I built a custom funnel that forced qualification: only prospects verified with a 1 Crore+ budget could complete the journey, drastically reducing junk leads for the sales team.
The strategy focused on "Affluence-Based Targeting," reaching corporate leaders and elite professionals with messaging that resonated with luxury lifestyle expectations.
The results were elite: The campaign successfully converted high-profile buyers like Dinesh Karthik and Nikki Galrani, proving the framework’s ability to attract the top 1% of the market.
Campaign Proof
By implementing a "Financial Gatekeeper" funnel, I filtered out non-target traffic to secure 500+ high-intent leads — converting celebrity buyers, including Dinesh Karthik and Nikki Galrani.
