CelebrityClasses
Engineered high-converting vertical funnels that transformed generic traffic into a scalable revenue engine.
Campaign Results
Strategy & Execution
I moved away from a generic storefront approach and launched dedicated, course-specific funnels for flagship mentors like Ranveer Brar and Sabira Merchant.
The strategy focused on "Pixel Isolation," implementing independent tracking for each course to allow the algorithm to optimize for specific high-intent audiences.
The results were immediate — a massive surge in conversion rates, a vertical growth trend in orders, and a significantly lower acquisition cost per student.
By segmenting the data and the user journey, I built a framework that CelebrityClasses now uses to scale every new celebrity mentor they onboard.
Campaign Proof
Course-specific funnel optimization generated ₹14.5L+ in net sales with 580+ orders — achieving a 19,000%+ surge in sales velocity.
