Mama & Peaches
Led the product marketing strategy for Mama & Peaches, driving ₹33.5M+ in revenue from a ₹6.7M multichannel ad investment and setting a benchmark for scalable D2C growth.
Campaign Results
Strategy & Execution
At Mama & Peaches, I led the end-to-end product marketing strategy, executing a data-driven, full-funnel approach across Meta Ads, Google Ads, and Microsoft Ads. The focus was on aligning creative storytelling with precise audience segmentation to drive consistent performance at scale.
With a total ad spend of ₹6.7M across all channels, the campaigns generated ₹33.5M+ in tracked revenue, delivering a 5x ROAS. Results were powered by optimized audience clusters, strong product positioning, and continuous creative refinement.
By developing emotionally resonant creative angles tailored to mothers and family-oriented buyers, I strengthened brand affinity, improved repeat purchase behavior, and supported long-term customer retention.
This campaign became a benchmark for performance-led product marketing, laying a strong foundation for sustainable and scalable D2C growth.
Proof: Revenue Dashboard
Drove product marketing strategy for Mama & Peaches, achieving 5x ROAS and ₹33.5M+ in revenue through full-funnel ad optimization and creative experimentation.