Each Moment
Global Scaling via Server-Side Conversion Architecture.
Campaign Results
Strategy & Execution
The objective was to scale EachMoment’s localized campaigns across worldwide locations while overcoming data loss from standard browser-based tracking. I implemented a robust tracking infrastructure to ensure maximum data accuracy for global scaling.
Server-Side Tracking Deployment: Engineered a 1st-party server-side tracking environment to bypass browser cookies and ad-blockers, capturing 100% of conversion data.
Global Campaign Architecture: Managed and optimized complex, multi-location campaigns across worldwide territories, ensuring localized relevance at a global scale.
Data-Driven Scaling: Leveraged the increased accuracy of server-side data to feed Google’s bidding algorithms, allowing the account to scale to £675k in spend while maintaining target efficiency.
Conversion Accuracy Optimization: Eliminated tracking gaps that previously hindered scaling efforts, resulting in a consistent flow of 11,500+ verified conversions.
Campaign Proof
Achieved 11,500 verified conversions and £675,000 in managed spend across worldwide locations using a server-side conversion architecture.