Huber’s Animal Health
Automated Shopping Scale-up: From 15 to 40,000+ Products.
Campaign Results
Strategy & Execution
The objective was to unlock the client's full 40k+ SKU inventory which was previously restricted to manual search campaigns for only 15 products. I restructured the account for massive scale by:
GMC Inventory Integration: Engineered a robust Google Merchant Center feed to sync 40,000+ products, moving away from limited manual product selection.
Automated Bidding Architecture: Deployed Shopping and Performance Max campaigns, allowing the GMC engine to bid across the entire catalog based on real-time search demand.
Skyrocketing SKU Visibility: Leveraged automated bidding to identify high-performing products within the 40k catalog, resulting in a 50.5M impression reach and a 21x return on ad spend.
Campaign Proof
Unlocked $1.18M+ in total conversion value and 13,462 verified conversions by scaling Google Shopping & PMax across 40,000+ SKUs.