Pink Shark Marketing
Funnel Architecture & Service-Specific Scaling.
Campaign Results
Strategy & Execution
The primary objective was to eliminate funnel drop-off caused by driving high-intent Meta and Google PPC traffic to a generic homepage. I restructured the digital architecture by:
Engineered Segmented Funnels: Built dedicated, high-converting landing pages for Meta Ads, Google PPC, and niche industry solutions.
Message-to-Market Match: Replaced the "one-size-fits-all" approach with contextual landing pages that addressed the specific pain points of each service lead.
High-Velocity Management: Optimized and scaled a portfolio of 39 active campaigns simultaneously to maximize lead volume while maintaining a strict CPA.
Campaign Proof
Achieved 4,082 verified conversions and 91,473 high-intent clicks by deploying 39 service-specific landing page funnels across Meta and Google Ads.