Skinpeccable
Dermatology Lead Gen: 61% Reduction in Cost Per Lead.
Campaign Results
Campaign Proof
Strategy & Execution
The objective was to transform a high-cost digital marketing account into a sustainable lead generation engine. Skinpeccable was struggling with a $95 cost per lead and low visibility in a competitive Los Angeles market. I overhauled the strategy by:
Google Ads Optimization: Launched highly-tailored ad campaigns targeting specific luxury dermatology demographics, focusing on high-intent search terms to cut wasted spend.
Advanced SEO & Local Dominance: Implemented a multi-location SEO strategy that secured first-page rankings for core cosmetic service keywords, driving a massive increase in organic patient inquiries.
Precision Call Tracking: Integrated advanced call tracking to distinguish between general inquiries and high-value leads, allowing for real-time campaign optimization based on lead quality.
Cost-Efficiency Scaling: Through continuous monitoring and refinement, I successfully reduced the cost per lead from $95 to just $37, representing a 61% improvement in budget efficiency.
Reduced cost per lead from $95 to $37 (61% improvement) while driving 586 patient calls for luxury dermatology services in Los Angeles.